Our History

A brand synonymous with ‘trusted eyewear’, for over 60 years.

Our history goes back to 1961 when Mr. Dayal Das Kalra started an eyewear store under the name Dayal Opticals. Taking forward the legacy, is his visionary son, Mr. Navneet Kalra whose spirited and dynamic approach coupled with an ‘Eye for Fashion’ has allowed him to expand to over 14 stores at the most prestigious locations in Delhi & NCR, and now North India.

Dayal Opticals, focuses on providing exclusive eyewear, superior technology, optometry services and more. We deal in optical frames & lenses, sunglasses, contact lenses and accessories. From stylish & classic to young & fashionable and from mainstream to precious, we have it all.

With over 14 stores across India, we have marked a way with the transforming facets of the Indian market for 60 years by marrying quality with the personal taste and style of individuals. The vision and idea has adequately formed a new culture in the industry. Dayal Opticals has rooted itself as a leader within the industry, through vision care and exclusive eyewear collections for the market.

We are one of the most recognised names in India, for the finest & most fashionable eyewear. Exhibiting the world's best brands in the capital of India, like Chanel, Dior, Cartier, Maybach, Chrome hearts, etc to name a few, Dayal Opticals has managed to make luxury eyewear accessible for all. Being a self-reliant retailer of high-end, luxury eyewear, Dayal Opticals has successfully impelled clientage from all across India and worldwide. Whether you need a routine eye exam or want to buy the latest eyewear, we are your go to optician. 

'Service with a smile' and 'Customers first' as the purpose, it is no surprise that it reflects in the demeanour of each member of our team. In all our processes, from receiving orders to dispatch, the utmost attention is paid to ensure accuracy, workmanship and supervision. We believe success starts with the team and in turn it translates into excellent customer service, and quality products.

With a focus on authenticity, quality, and exceptional customer service, our brand has earned the trust of customers across India and we continue to do the same.

“Eye-care deficit makes India the blind capital of the world”… With over 15 stores in Delhi NCR and over 100 premium eyewear brands, Dayal opticals not only fulfils the need of the market but also focuses on providing the most fashionable eyewear. 

Core Values

1. Always do the right thing, the sales will follow.
2. Get out of your comfort zone, push yourself.
3. Perfect process almost always leads to perfect results.
4. Store environment & atmosphere is key​.
5. No amount of knowledge is enough knowledge. Our business is all about keeping up with the trends.
6. Customer is king. 
7. Team work makes the dream work.
8. The better the service you provide, the more service you will be providing in the future. 
9. ​Our business is always about the long term, not the short term. 
10. Remember to always stay authentic, passionate & hardworking. 

Rules & Regulations

Dayal Opticals has certain guidelines which each member in the company has to follow-

• Dress Code: 

​ ​​Any new joining will be provided with the following-

1. 1.  Optometrist- 3 White Shirts
   2.  Sales Executive- 2 Blue & 1 White Shirt
   3.  Helper- 3 shirts & 2 Trousers

​ ​   Optometrists/ Sales Executives are required to wear any dark colour pants or trousers along with formal, semi- formal shoes. Sports shoes are NOT allowed. Maintenance/cleaning of the uniform is not the company’s responsibility.

• Grooming:

​​ ​​Every member must follow these guidelines regarding grooming-

1. 1. Shirt must be clean, washed, ironed and tucked in
   2. No torn/ printed lowers are allowed
   3. Hairstyles should not draw any attention. Should be neat and properly maintained.
   4. A clean-shaven appearance is preferred on all males (unless kept for religious reasons).
   5. Neat/well grown and tidy beard/moustache is allowed which does not get messy
   6. Chewing gum, tobacco or anything similar is not allowed on duty.
   7. No jewellery or accessories should be worn which draw attention.

Imp: ​Every member must have a writing pen with them at all times.

•  Store Timings:

1. 1. Each store has different working hours shall be conveyed by the respective store managers.
   2. Every member is strictly supposed to report on time. Maximum of 10 minutes late reporting due to emergencies will ​be accepted, beyond that will be considered as a half day.

•  No Drugs/ No Alcohol/ No Smoking:

​ ​​​Dayal Opticals strictly prohibits the use of alcohol, drugs and smoking during working hours. Coming to work under the influence or drugs/alcohol is unacceptable. Any violation will result in serious action taken by the management.

• No Theft Policy:

​ ​​It is the duty of all members to make sure every product and item in the store is looked after with utmost attention and care. Respecting the work place and products is extremely important. Theft of any type or any product will result in immediate termination.

• Additional Rules & Regulations:

1. 1. No monetary exchanges should be made between any of the employees. Dayal Opticals is NOT responsible for anything related to such matters.
   2. No member in the company is allowed/authorised to share their personal contact number/ details to any client.

• Store Audit Rules: 

1. 1. Every month there will be a store audit and if any product is found missing, after a thorough check, the cost price of that product will be deducted from the employees of that store. The same is applicable if any broken pieces are found during audit.
   2. If more than 3 pieces are found missing/short in 6 months, then for the next 6 months we will deduct the MRP of the missing pieces.

Revision of the policy: The company reserves the right to revise, modify any or all clauses of this policy depending upon demand of business.

Leave Policy

• Break during working hours:

​ ​All members are approved a 30 minute Lunch break. All breaks should be taken based on the operational requirements of the particular branch and at a mutually agreed time between the member and the store manager/senior.

• Guidelines for Leave Policy:

​ ​Any kind of leave can be granted or refused depending upon the business demands. Leave of absence without proper approval will call for disciplinary action.

1. 1. An employee shall not proceed on leave until & unless his/her leave has been approved by the management.
   2. ​If an employee is absent continuously for 3 days beyond sanctioned leave with no information, in this case he/she shall be considered to have left his/her employment on one’s free will. If there is no response from the employee, the final termination letter will be issued.
   3. Leave without approval will be considered as leave without pay and will be subject to disciplinary action.
   4. For planned leave, one week’s notice/application is mandatory.

Manager's Responsibilities

Kindly ensure that all clients walking into the store are greeted in this specific format with a warm smile-

1. From Opening till 12pm(noon)- Good morning, welcome to Dayal Opticals
2. From 12-5pm- Good Afternoon, welcome to Dayal Opticals
3. From 5pm to closing- Good evening, welcome to Dayal Opticals​
   
4. Cell phones, earbuds, headphones or similar electronic devices are to be strictly avoided in the store.
5. All members must be in their uniform and maintain basic standards of grooming/cleanliness.
6. Any issue related to the staff’s attendance, grooming, uniform should be informed to the senior management immediately.
7. Mishandling of any sunglass, frame or product is strictly not allowed. Any sort of damage in store should be informed to the senior management immediately, which will call for a strict action.
8. Cleanliness of the store & behaviour of each member in the team is top priority,
9. Cross checking all orders before they leave the store.
10. To make sure every client visiting their store leaves content and happy.
11. Taking care of the money and cash drawer. Cash should be directly taken care of by the manager and strictly checked everyday.
12. To check whether all other members are doing their assigned tasks timely and properly.
13. To ensure all the displays are prim & proper at all times.

Sales Executive's Responsibilities

​

Please ensure that you always greet all clients walking into the store in this specific format with a warm smile-

1. From Opening till 12pm (noon) - Good morning, welcome to Dayal Opticals
2. From 12pm to 5pm - Good Afternoon, welcome to Dayal Opticals
3. From 5pm to closing - Good evening, welcome to Dayal Opticals​​​
   
4. Every Sales Executive must know every brand which is sold in the company. Brand knowledge should always be complete and must never be compromised. It is your duty to research about any new brand that is introduced in the company.
5. All sunglasses and optical frames must be cleaned every morning and cleanliness of the products must be there at all ​times.
6. Each member should be perfect in filling a Job Card, and entering the Job Card into the system as well.
7. It is mandatory for every sales executive to ensure that the information provided to every client is complete in all respects. Total transparency has to be maintained.

​

Optometrist's Responsibilities

​

​Please ensure that you always greet all clients walking into the store in this specific format with a warm smile-

1. From Opening till 12pm (noon) - Good morning, welcome to Dayal Opticals
2. From 12pm to 5pm - Good Afternoon, welcome to Dayal Opticals
3. ​From 5pm to closing - Good evening, welcome to Dayal Opticals​​
4. ​Every Optometrist must make sure that the fittings are perfect and NEVER compromised.
5. Eye center + all required markings are mandatory.
6. Any Contact Lens expiring MUST be returned to the company atleast 8 months before its expiry date, failing to do so will lead to strict action taken by the management.
7. Every Optometrist must be well versed with watermarks of all models in every Optical Lens brand which Dayal Opticals deals with.
8. ​To maintain an excel for customer record for all contact lenses sold, and to maintain a diary for follow-ups for all Contact Lenses ​sold (each client to be reminded as and when his/her Contact lens supply is almost over)

​

Incentives & Store Targets

​

1. All incentives & store targets will only be credited if your conduct & performance are upto the mark & expectations of the senior management.
2. Incentives on every sunglass and frame sold is 0.5% of the respective product for every member.
3. For Optometrists, incentives on contact lenses vary from 3-5% depending on the branch they are joining along with some other factors.
4. Store targets will come to every member only after they have completed working for 3 months in the company. Store targets are different for each member and are decided by the director.
   
5. Store Targets & Incentives for the previous month will be given at the end of the next month (example; for the month of January, they will be given after 20th February).
6. Apart from these, some brands, products may have additional incentives which may vary and is not fixed.

Imp- Store targets/incentives are subject to employee behaviour/attitude. The management has complete rights to hold/stop incentives if we feel the behaviour/attitude is not upto the mark.

​

Warranty & Service

1. Most eyewear brands have a warranty of a minimum of 1 year, where as some brands have a warranty of 2 years. (Please check with senior authorities)
2. Warranty covers all manufacturing defects (for example; coating peel off, colour peel off, logo coming out)
3. Breakage & Scratches DO NOT come under warranty.
4. For Optical Lenses, there is a warranty of 1 year only for coating peel off on RX lenses, however at times stock lenses can also be covered in the same.
5. For non adaptations in progressive lenses, companies give a warranty of 1 month. (This is not applicable on single vision glasses)
6. At Dayal Opticals we do not charge for any repairs, adjustments or basic alignment of a frame/sunglass which can be done by the on ground team.
7. Any service which is in our reach must be free of cost for our client.
8. Dayal Opticals does not charge an additional amount for home deliveries/couriers within the Country. All our deliveries are either done through our own runners or Blue Dart. We do not use any other third party services. Cash on Delivery only applicable when it is through our own runner. If and when a client wants to use a third party, we must make it a point to tell them we do not support it and are not liable for any mishap as the product value is very high.
9. All repairs/adjustments are entirely at the customer’s risk. And the same must be conveyed before accepting any repairs. It is the duty of the person accepting the repairs to thoroughly check the frame/sunglass beforehand. We must mention to the client that old frames may break while performing any of the above.

Troubleshooting & Problems

1. If a client is unable to adapt to any lenses prescribed by us then first the optometrist must spend enough time to understand why such a situation has occurred. If he/she is unable to do it then they must take help from a senior optometrist.
2. For all external prescriptions, our liability is limited to the correct dispensing of the spectacle. This fact needs to be conveyed to the client, however we are willing to go out of the way to help resolve the issue for which a senior optometrist must be consulted.
3. Any issues faced by the client related to the frame/sunglass must be thoroughly checked by our on ground team before taking any decisions.

Returns & Exchanges

1. Dayal Opticals follows a No Refund policy.
2. Exchange can be made within 7 days from the date of purchase, considering the product is unused, brand new and along with its original packing.
3. Contact lenses once opened can not be exchanged.

Imp - Dayal Opticals’ utmost focus lies on customer satisfaction and customer retention, and every member must be willing to go out of their way to help a client. There will always be certain situations where this manual may not apply/be of help, in such cases kindly reach out to the senior management for help/support.